B2B Best Practices in a COVID 19 World

Media Association of Pittsburgh Webinar:
B2B Best Practices in a COVID 19 World: Pivots and Digital Transformation

Presented by Matthew Fanelli, SVP Digital, MNI Targeted Media

Everyone thinks it’s time to pivot, but is it? More accurately now is the time to try something new while reinforcing brand messaging. Matthew Fanelli, SVP Digital, MNI Targeted Media, will explore why it’s important to optimize all channels. For B2B companies that means using data to inform a marketing mix based on real-time live audience behavior, engagement and tracking its impact through attribution models.

Attendees of this webinar will learn about COVID-19 in the context of B2B marketing including:

• What early shifts were made,


• What lessons can be learned, and


• What considerations companies should focus on as they look ahead to long-term digital transformation post-pandemic.

This is a virtual event. WebEx invite will be shared with attendees day of the event.

About the Media Association of Pittsburgh
The Media Association of Pittsburgh serves as the preeminent resource for media planners, buyers, and sellers and marketers at brands and agencies to learn, grow, and network. Visit mediapittsburgh.com to learn more.

About MNI Targeted Media
MNI Targeted Media is a media planning and buying agency helping clients identify and engage audiences like no one else can across targeted digital and magazine solutions. Visit mni.com to learn more.