MAP Summer Education Series: Google

Nothing ever stays the same, especially in the digital age. In this 3-part series, we will help you understand the changes occurring within the Google suite and what it means for you.

Session 1 (May 22nd): How to Navigate Google Analytics’ GA4 to Tell Your Story, brought to you by Justin Seibert and Steve D’Angelo of Direct Online Marketing (DOM).

Description: Measuring performance in Google Analytics was old hat for many marketers.  Even if you’re not a data nerd, you’ve seen hundreds of their old Universal Analytics reports.  Then Google changed the game with its infamous 4th version of analytics: GA4.  Join this interactive session to learn from the experts on pitfalls to avoid and how you can tell your marketing story better and accelerate your career goals.  

Session 2 (June 5th): Reaching Consumers in a Cookieless World, brought to you by Brooke Wilcox of Media Now Interactive (MNI) 

Description: With the impending deprecation of third-party cookies, marketers find themselves at the crossroads of innovation and adaptation. Brooke Wilcox, Executive Director of Client Partnerships, MNI will guide you through alternatives that ensure you continue to reach people with data-driven precision.

Session 3 (July 24th): SEO Survival in the New AI-Powered Google, brought to you by Justin Seibert and Billy Wright of Direct Online Marketing (DOM)

Description: From Arnold’s Terminator to Keanu’s Neo, Hollywood has been driving awareness (and fear) of AI for decades.  Yet it still caught virtually everyone by surprise when ChatGPT burst onto the scene.  Even Google seemed to be caught flat-footed.  Now it’s making up for lost time by threading its own AI throughout its core offering with the biggest change to search in 20 years.  Hear directly from the experts about the recent changes and those coming down the pike.  Adjust your website’s SEO strategies now or risk massive losses of visibility and traffic.

A box lunch will be included with your ticket