GFSF18 Education Sessions

Reed Gift Fairs Sydney | Retail Therapy

In a retail world that is constantly evolving and developing it’s essential to have all the tools of the trade at your fingertips. Some of the industry’s best minds are coming together to provide education, inspiration and information - all under one roof! Be it social media and developing your own websites or crafting the perfect retail space in-store, we have a line-up that is set to provide all the skills you need to take your business to the next level.

TICKET PRICES
Seminar sessions $40
Workshop sessions $75

SUNDAY 25 FEBRUARY

Social Media Bootcamp | Domini Marshall
10:00am – 11:15am | Tickets $40
www.dominimarshall.com

Need some help marketing your brand on social media? Unsure where to start? Join content creator Domini Marshall to explore the best social media platforms and content for your business. This workshop offers an overview of the top social media platforms, with tips and tricks on how to tell your brand story, find your audience and post with confidence. You’ll discover tools to help you measure your progress, market effectively and manage social media with ease.
Seminar runs for 60 minutes with 15 minutes of q&a at the end.

Creating Digital Content | Alicia Penhorwood
12:00pm – 1:15pm | Tickets $40
www.harpercollective.com.au

Learn how to master your digital content to capture the attention of your target market and grow your business to new heights. We'll explore the unique ways you can create inspiring content to get your message heard and a simple breakdown of the digital platforms you can use to share your new content, beyond social media. You’ll walk away with fresh ideas on incorporating digital content into your business and easy actionable steps which you can start on straightaway. The perfect session for anyone wanting to reach new customers, refresh their marketing approach and have fun in their business. 
Seminar runs for 60 minutes with 15 minutes of q&a at the end.

Workshop: Smartphone Photography | Domini Marshall
3:00pm – 5:00pm | Tickets $75
www.dominimarshall.com

Our smartphones are the perfect tools to capture photos and videos to share on your social media channels. In this fun and interactive workshop, you’ll learn the basics for how to take better photos on your phone. We’ll cover composition and lighting, as well as editing your photos and handy tools to help you. Then we’ll put it all into practise so you can feel confident in styling, taking and editing photos with your smartphone.
Hurry! Only 30 seats available; workshop runs for 120 minutes.

MONDAY 26 FEBRUARY

Workshop: Social Savvy Advanced | Maggie Pana
10:00am – 12:00pm | Tickets $75
www.kreohome.com.au

Let’s get social savvy! Maggie Pana, founder of lifestyle blog and online store Kreo Home, will guide you through all things Instagram live/stories in an interactive hands on workshop! Learn how to master the art of live video and stories for your business including the etiquette, tips & tricks you didn’t know you needed to know. If you want to learn how to deliver targeted content, connect with your customers and how to develop a supercharged Instagram strategy then this is the session for you.
Hurry! Only 30 seats available; workshop runs for 120 minutes.

Building your Brand | Domini Marshall
2:00pm – 3:15pm | Tickets $40
www.dominimarshall.com

Are you clear on your purpose? Do you know what your brand story is and why your customers should care? In this informative and inspiring session, discover the basics of how to build your brand, find your tribe and connect with the people that matter. We’ll explore how to get clear on your brand purpose, create a manifesto or mission statement, enhance your customer journey and stand out from the rest.
Seminar runs for 60 minutes with 15 minutes of q&a at the end.

Instagram Masterclass | Maggie Pana
4:00pm – 5:30pm | Tickets $40
www.kreohome.com.au

The jury has spoken: social media for business is no longer optional – it’s essential and one of the most popular and ever-growing platforms is Instagram. In this 2-hour session dedicated to getting the best out of Instagram,Maggie Pana, founder of lifestyle blog and online store Kreo Home, will guide you through all things Instagram - the etiquette, tips & tricks you didn’t know you needed to know. If you want to learn how to deliver targeted content, connect with your customers and how to develop a supercharged Instagram strategy then this is the session for you.
Seminar runs for 90 minutes with q&a included.

TUESDAY 27 FEBRUARY

Getting your website up & running | Julie Mathers
10:00am – 11:30am | Tickets $40
www.floraandfauna.com.au

You've got an idea and you've built, or in the process of, building a website, but what now? 
Julie shares her tips on taking the next step to getting your brand and products out there and getting your website front and centre. She discusses her approach to brand, the customer, social media, Google and getting the most out of your website
Seminar runs for 60 minutes with 30 minutes of q&a at the end.

Trend Forecast | Heidi Albertiri
1:00pm – 2:15pm | Tickets $40
www.thelifestyleedit.com.au

You don't need to be a magician to forecast next seasons trends, you just need some insider tips and tricks up your sleeve. Heidi Albertiri of The Life Style Edit is ready to spill the secrets on trend forecasting and share some easy hacks which anyone can use. After this session you'll feel confident when buying for the upcoming seasons and you'll never put a foot wrong again. With years of experience as a stylist and buyer, Heidi knows how to pick the trends everyone will love and is ready to give you the tools you need to do the same. 
Seminar runs for 60 minutes with 15 minutes q&a at the end.

Marketing Outside of Social Media | Heidi Albertiri
3:00pm – 4:15pm | Tickets $40
www.thelifestyleedit.com.au

Are you tired of pushing your business on social media? You may be missing a few pieces of the puzzle from your marketing strategy. This is where Heidi Albertiri of The Life Style Edit is here to help you connect with your audience outside of just the social media realm. Learn the art of creating engaging content, tips on capturing visuals which inspire your audience and how to network like a pro. You'll discover new tools for marketing your business and gain fresh ideas which you can implement right away. 
Seminar runs for 60 minutes with 15 minutes q&a at the end.