Retail Therapy Melbourne 2024

Retail Therapy 

Presented by Reed Gift Fairs and Life Instyle

Retail Therapy is set to enhance your sourcing with content to keep you informed on the latest trends and retail strategies for the savvy business owner. Presented by leading industry experts, Retail Therapy will equip you with the know how to evolve your strategy and take your business to the next level - from sales strategies, enhancing customer experience, taking your business online, to increasing audience engagement on social media - get the latest tips and be inspired to drive business success.

This seminar and workshop series is free to attend with your event registration. You must be registered to attend Reed Gift Fairs or Life Instyle to gain entry. You can register via our websites www.reedgiftfairs.com.au www.lifeinstyle.com.au

Please note, Retail Therapy registrations are only for the workshops. You will not need to register for any other sessions. To view the full program follow the below links -

REED GIFT FAIRS  LIFE INSTYLE

PLEASE NOTE: These workshops are held at two separate locations. Please ensure you book for the correct location.

WORKSHOPS HELD AT LIFE INSTYLE (ROYAL EXHIBITION BUILDING)

SOCIAL MEDIA WORKSHOP: HOW TO CREATE CONTENT THAT RESONATES IN 2024
Thursday 1^st August – 11:00am – 12:00pm

Discover the latest trends in social media, learn to build a strong brand identity, craft compelling content, and tailor content for diverse audiences.

Workshop Agenda -

The Social Media Landscape

• 2024 trends and developments in social media 

Content Creation and Strategy

• Building a strong brand identity and voice


• Tips and best practices for creating content that resonates, including an interactive video workshop.


• Tailoring your content to different audience segments and extending its use through repurposing.

SPEAKER: Shelley Friesen & Sam Gray - Melbourne Social Co.

E-COMMERCE WORKSHOP: PRACTICAL STRATEGIES TO DRIVING E-COMMERCE SUCCESS
Thursday 1^st August – 12:25pm – 1:10pm

Despite the slowdown of online purchases, consumers still browse and research products online even if they don’t necessary place an order in the first instance. Making your e-commerce store setup and processes as seamless and easy for customers to buy online is crucial for long-term success. This workshop will take you through actionable insights on:

• Reviewing your sourcing, inventory, order, and fulfilment management processes.


• How to reduce cart abandonment and improve conversion rates.\


• Eliminating friction in your return and refund processes. 


• Optimising sales performance on e-commerce platforms such as eBay and Amazon.

Analysing metrics from your e-commerce store to measure impact and success.

SPEAKER: Brendan Gillen - Co-Founder & CEO, The Ecommerce Factory

MERCHANDISING WORKSHOP: JINGLE BELLS XMAS SELLS 
Saturday 3^rd August – 11:00am – 12:00pm

This festive message is clear - “Don’t get your tinsel in a twist!”  Book your spot at "Jingle Bells Xmas Sells" workshop, to support you to prepare your brand, store & stock for the festive season 2024.
If you struggle to name 10 triggers which drive customers to buy, then this workshop could be a game changer for your business & reputation.

SPEAKER: Jennie Kelly – Visual Merchandising Melbourne – A Creative Space

WORKSHOPS HELD AT REED GIFT FAIRS (MCEC)

MERCHANDISING WORKSHOP: JINGLE BELLS XMAS SELLS 
Tuesday 6th August – 10:00am - 11:00am

This festive message is clear - “Don’t get your tinsel in a twist!”  Book your spot at "Jingle Bells Xmas Sells" workshop, to support you to prepare your brand, store & stock for the festive season 2024.
If you struggle to name 10 triggers which drive customers to buy, then this workshop could be a game changer for your business & reputation.

SPEAKER: Jennie Kelly – Visual Merchandising Melbourne – A Creative Space

E-COMMERCE WORKSHOP: PRACTICAL STRATEGIES TO DRIVING E-COMMERCE SUCCESS

Tuesday 6th August – 11:15am – 12:00pm

Despite the slowdown of online purchases, consumers still browse and research products online even if they don’t necessary place an order in the first instance. Making your e-commerce store setup and processes as seamless and easy for customers to buy online is crucial for long-term success. This workshop will take you through actionable insights on:

• Reviewing your sourcing, inventory, order, and fulfilment management processes.


• How to reduce cart abandonment and improve conversion rates.\


• Eliminating friction in your return and refund processes. 


• Optimising sales performance on e-commerce platforms such as eBay and Amazon.


• Analysing metrics from your e-commerce store to measure impact and success.

SPEAKER: Brendan Gillen - Co-Founder & CEO, The Ecommerce Factory

SOCIAL MEDIA STYLING
Tuesday 6^th August - 12:12pm – 1:00pm

In this interactive practical masterclass you will learn how to create professional and compelling social media content that will appeal to your followers and generate more sales.  Join leading social strategist for a practical workshop helping you to enhance your online ‘shopfront’. Hear, see and learn how you can showcase your products with essential photography and styling hacks to attract more customers in-store by cleverly curating a social presence.

• Take products from the show/product placement


• Define what social channels will work for your store 


• The must ‘do’ lighting guide when photographing 


• How to stylish your social media feed; the do’s and don’ts 


• Measuring metrics

SPEAKER: Shelley Friesen & Sam Gray - Melbourne Social Co.